UX/UI Designer McGraw-Hill Education (Feb 2017–Present)

Lead UX/UI designer in agile development of global enterprise web application.

• Worked with Business Analysts, project owners, and stakeholders in evaluating requirements, grooming user stories and providing UX direction
• Established UI visual designs and style guidelines and provided direction to offshore development team in creation of front-end interface
• Developed wireframes to establish user flow and align with requirements for agile development sprints
• Generated responsive HTML/CSS template files and UI components for build team implementation
• Tested interaction decisions with Business Analysts and project business leads and gained approval of user flow and wireframes
• Reviewed, revised and refactored remote front-end code base prior to User Acceptance Testing
• On-going testing and defect identification through all phases of development
• Maintained an internal custom SharePoint site that I designed and built for use by business lead team in collaboration on user training documentation for internal and external dissemination

Creative/Email Marketing Developer NFocus Consulting (May 2015–Oct 2016)

Successfully developed of B2B acquisition email marketing service program.

• Worked with clients to build targeted, multi-phase email marketing campaigns
• Maintained email database, monitored IP reputations, and mediated issues
• Developed and tested responsive HTML email templates
• Developed interactive email template builder utilizing HTML, CSS, JavaScript
• Assisted Developers and Applications Architects in making UX/UI decisions for proprietary web application interface

Senior Digital Designer McGraw Hill Education (Sept 2012–May 2015)

Led a team of digital designers in process creation and development of multiple marketing microsites for various educational product lines.

• Collaborated with Digital Marketing team, Creative Marketing team and Digital Platform Group to establish functional and efficient development process
• Initiated and led strategy meetings with stakeholders to understand purpose statements, target audience, key differentiators, essential messaging and presentation priority.
• Drove UX/UI design development from whiteboards to wireframes to final implementation
• Recommended functionality and diverse solutions to facilitate optimal product representation according to messaging requirements
• Guided visual design development with Marketing Creative team in accordance with established product and corporate branding
• Coordinated content development with Marketing Managers and Copywriters in accordance with established core messaging and SEO parameters
• Provided guidance and precisely documented specifications to in-house and off-shore build team
• Established and maintained production schedules according to with top-tier priorities
• Managed quality assurance oversight and review/approval process with stakeholders; tracked issues and resolution prior to launch
• Provided direction for URL requests and domain/subdomain structure for final migration to production server and public launch
• Recommended enhancements and sought feedback for improvement and facilitated implementation of continued iterative development

Senior Designer McGraw Hill Education (May 2001–Sept 2012)

Developed and guided development of engaging, market-appropriate visual designs for print and digital K–12 educational products.

• Worked with Editorial and Marketing personnel to establish project requirements
• Conceived and executed design concepts through Editorial and Marketing approval
• Established and maintained development schedules according to production requirements
• Provided direction, guidance, and support to junior-level designers and external vendors
• Worked with Production Coordinators in transition into production cycle, and to ensure integrity of design implementation through project completion
• Developed digital and print marketing collateral to support marketing efforts

Compositor McGraw Hill Education (April 1999–May 2001)

Collaborated with in-house production team to build textbooks and other ancillary educational products for grades 6–12.

• Worked with Production Coordinators and Editorial to build products to prescribed specifications

Adjunct Instructor Columbus State Community College (April 1999–May 2001)

Adjunct Instructor in the Digital Design and Graphics program; responsible for classroom instruction, student assessment, and student performance reporting.

Graphics Designer/Assistant Editor Suburban News Publications (March 1998–April 1999)

Developed global design elements and special features for 21 weekly local newspapers. Simultaneously performed editorial production duties and HomeLife real estate section.

Production Associate Suburban News Publications (Sept 1996–March 1998)

Responsible for pre-press production and design for 21 weekly local newspapers.